![]() ![]() I, on the other hand, just end up in the visitor’s bay in a heap, mumbling: "It’s up for grabs now!" Thus The Syndicate Project became our sole media channel, saving us millions in media spondoolies. The difference being he has three million followers, has generated 700 million video views and advertising pays for his bedroom endeavour to be a full-time job. I’m often caught recreating the ’89 title-clincher in the car park, complete with Brian Moore commentary. We partnered with The Syndicate Project, a popular online gaming commentator.īasically, he uploads videos of himself playing games while he commentates over the top. We needed an authentic way to reach gamers. Mattessons has always specialised in meat innovation, but dispensing chicken through a hat was a step beyond. It was to be entirely co-created online by teenage gamers anda team ofengineers. ![]() ![]() The idea was to design and build a device that allows gamers to snack and game at the same time, hands-free. To showcase this, we created "project MMM3000". This makes them an ideal snack for gamers. Fridge Raiders are more filling and don’t have the crumbs. This habit brings all sorts of messy consequences – greasy sticks, crumbs in your buttons and sudden death (OK, so it’s only a pixelated death, but this shit matters). We unearthed a problem: they all munch while they play. We needed a credible way to engage them through gaming. We also knew that a massive 61 per cent of them come home from school and play video games. We knew they bandied around words such as "epic", "GG" and "FTW". This brief was about engaging the "yoot" who eat the stuff. The "Hank Marvin" campaign had done a job on mums. Let’s do the meat hat? And, with those words, the first review of work for the new Fridge Raiders brief came to a close. With the renewed Revolving Credit Facility, Philips continues on that ambitious path, linking performance on the company’s 2025 ESG commitments for Lives Improved, Lives Improved in Underserved Communities, Circular Revenues, and Operational Carbon Footprint directly to the interest rate of the facility.Let’s do it. In 2021, the company’s ESG achievements included 1.7 billion lives improved by Philips’ healthcare and personal health products, services, and solutions, of which 167 million lives improved were in underserved communities 16% of sales derived from circular revenues and continued carbon neutrality in its own operations.Īs a pioneer in forging ESG commitments in all areas of its business, in 2017 Philips was one of the first companies to develop a Revolving Credit Facility with an interest rate linked to its sustainability performance. Morgan, Mizuho Bank, Morgan Stanley, MUFG Bank, Rabobank, and Société Générale, which make up the rest of the consortium.Īs part of Philips’ purpose to make the world healthier and more sustainable through innovation, the company has a fully integrated ESG framework that includes its products, services, solutions, business models, operations, and financial instruments. ING acted as the Sustainability Coordinator for the facility, supported by ABN AMRO, Bank of America, BNP Paribas, Citi (coordinator), Deutsche Bank, Goldman Sachs, HSBC, ICBC, J.P. Philips has signed an agreement with a syndicate of fifteen banks to renew its EUR 1 billion Revolving Credit Facility with an interest rate linked to the company’s year-on-year Environmental, Social, and Governance (ESG) performance improvement. ![]()
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